Max LemnijCinematographer / Photographer / TVC Director

Max Lemnij is a Director of Photography and Cinematographer based in Bucharest, Romania — with over 35 years of experience in commercial filmmaking and TVC production across Eastern Europe, Asia and the Middle East. The first Romanian specialist in tabletop and high-speed / slow-motion cinematography, he has shot food, product and liquid commercials with Phantom Flex cameras for global brands including Vodafone, Coca-Cola, Pepsi, KFC and Danone — both locally and on international productions in India, Vietnam, Saudi Arabia, the USA and France. As Director of Photography, he has collaborated with prominent Romanian directors — among them Cristian Mungiu (two-time Palme d'Or winner), Bogdan Naumovici, Tudor Giurgiu and Radu Muntean — as well as with many international directors, and with agencies including McCann Erickson, Leo Burnett, Ogilvy and Publicis. As a TVC Director, he signs food and product commercials where he takes on both direction and cinematography — for clients including Müller, Dr. Oetker, Tofu Inedit, Edenia, KFC and Pizza Hut.